A company recently approached me and asked me “Can you give me a quote for a patent?”. Although I fully understand that question, the answer is not quite as straightforward as many people may think. The costs of a patent very much depend on a customer’s wishes and requirements. And although some of the costs are predictable, others are not. So if you want a quote for a patent application, there are a number of things you have to consider first and you should be prepared to answer a few questions.

HOW DOES THE PATENT FIT INTO YOUR BUSINESS PLAN?

When I prepare a patent application, the first thing I always do is draw up a step-by-step plan together with my client. The first question I always ask is: how does the patent fit into your business plan? In other words: how are you going to make money with this patent? Is the patent intended purely for your company’s own use and is your main aim to stop others from copying your invention or do you want to issue licences and make money out of it that way? The purpose of the patent partly determines the route that we choose in the patent plan and therefore the associated costs.  

IN WHICH COUNTRIES ARE YOUR CUSTOMERS AND COMPETITORS BASED?

Are you a purely Dutch company, with Dutch customers or are you a more internationally orientated one? Where are your customers and competitors based? You can make a patent application as comprehensive as you want, but the question is whether it is really necessary to do so. I can apply for a patent for you in various countries. However, it is not always necessary to do so and it is also more expensive.

So you need to ask yourself where your patent should apply. Applying for a worldwide patent is only really of interest for a handful of very large companies. Most of my clients opt for ten countries or fewer. Make a list for yourself of which countries are relevant to you. This can then be taken into account in the quote.

WHAT IS YOUR BUDGET?

How much can you afford to spend on a patent? For the first two to three years, the costs can be predicted fairly accurately, but after that things become a little bit more complicated. This is because the granting procedure outside the Netherlands tends to differ from country to country. In some cases the procedure is more complicated than others. The process also depends on a client’s wishes. Is it necessary to fight hard to obtain maximum protection, even though the chance of success is slim, or is it simply enough to go for a slightly more limited form of protection to achieve the commercial goals?

INITIAL MEETING

EP&C always conducts an initial – free of charge – introductory meeting to discuss what would be advisable for your business and innovation. Based on this we give honest advice. And sometimes my advice may be that it would be better not to apply for a patent, but to keep the invention secret and just go ahead and start making it. Whatever the advice may be, you will always receive a transparent overview of the expected costs for your particular situation.

WHEN SHOULD I APPLY FOR A PATENT?

A client who says “Can you give me a quick quote?” may not be quite ready for this yet and may still be a little unprepared. However, it is always good to obtain information and not to leave it too late. Companies are often too wrapped up in their innovation or too concerned about the potential costs that they keep putting it off. It really pays off to start a patent application in plenty of time. Also if you need investors, they will ask you about the status of your patent application.

If you would like to discuss a quote and EP&C’s approach, please do not hesitate to contact me. I would be happy to discuss your options with you.

Imagine you are about to come up with a major improvement to the computer chip or are doing pioneering research into 3D printing with metal. In that case it is definitely worthwhile to first do a patent search to find out what is already out there. Even if you have not invented anything it can be worthwhile to do a database search. In this blog, I will give you three reasons for investigating existing high-tech patents and I will explain where and how to do it.

1. IT GIVES INSIGHT INTO WHAT YOUR COMPETITORS ARE DOING.

patent application is a lengthy and costly process. If your competitor is willing to invest in one, then they must have a good reason for doing so. They have every confidence in their invention. That machine learning software is innovative, that new car battery can outlast any of the ones already out there. Needless to say you are not allowed to copy anything, but by looking at your competitor’s patents you can get an idea of what they are working on.

This will help you determine whether there are any developments that your company is not yet investing in, even though it would be worthwhile doing so. Or conversely: you will see that your competitor is moving in a certain direction that puts you at risk of infringing their patent. You will then know that you should steer clear of that development. Think of it as a benchmark that will help you make strategic decisions about the investments in your own innovations.

Tip: also take a look at the countries in which your competitors have filed their patent. The Netherlands is a relatively cheap country in which to file a patent. So if the application has only been filed in the Netherlands, this may mean that the invention has a lower priority. The patent then only serves to prevent someone else from filing a patent for the same invention, or to take advantage of the innovation box.

However, it could also concern a PCT application. In this case your competitor has opted for a procedure whereby they apply for a patent in many different countries at the same time. This could imply that your competitor feels that they could be sitting on a gold mine and therefore also wants to protect and exploit their invention outside the Netherlands. Especially if your competitor normally always applies for patents in the Netherlands and then suddenly decides to go for a more international option, for example.

2. YOU CAN EARN MONEY FROM PATENT SEARCHES

You can also use patent searches for a slightly less conventional way of patenting. Example: your main focus is on inventions in the field of robotics. In this case you can do a patent search in the field of robotics and see if you can find any problems that the innovation is likely to encounter based on your expertise in robotics. You then submit a patent to solve this problem. By doing so, you can cut your competitors off at the pass. Again, this is a somewhat unusual route, but for the pioneers among you it is a great way to earn money from your high-tech expertise.

3. IT PROVIDES INSIGHT INTO DEVELOPMENTS AND TECHNICAL INFORMATION ABOUT THEM.

Developments in the high-tech sector are taking place at a rapid pace. A patent is granted for a maximum period of 20 years. However, few patents will remain valid for this maximum period because many inventors will decide against paying the renewal fees for the entire period. The technology will be outdated and new solutions will have been invented before then. So use the database search to find out which developments in your field are unique enough to warrant a patent. A patent is not entered into the patent register until 18 months after filing so the databases contain somewhat outdated information, but they will nevertheless give you an idea of what is happening in your field. They will also give you a lot of technical information about particular developments. Perhaps this will inspire you to develop solutions based on what you have found.

WHAT DATABASES ARE THERE?

You can do patent searches yourself in, for example, Espacenet and Google Patents. Both sites have excellent options for searching by keywords in the abstract or in the full text. It does require a certain amount of perseverance because you will come across a lot of documents containing legal information. Think of it as a puzzle that ultimately gives you an overview of promising developments in your field.

HOW DO YOU READ A PATENT?

You now know why and where to look for patents. Now you just need to know how to read them. Patents are drafted by technical lawyers. This is often obvious from the text. However, there is a structure to a patent.

1. INTRODUCTION

Start by reading the introduction. It states the problem. The invention must solve this problem. The problem is a good starting point for you to establish whether you have come across a patent that is of interest to your industry.

2. EXPLANATION OF THE CLAIMS

This is usually followed by text explaining the claims. The claims themselves are at the very end of the document. This explanation is often a heavy and legal part. In order to protect the innovation as broadly as possible, this is also quite detailed. To stop a competitor from working around a claim with a simple adjustment, general terms are often used. For example, two parts are not connected with a screw, but with ‘fasteners’. This is to ensure that the use of, for example, glue or a blind rivet is also covered by the claim.

3. DIAGRAMMATIC DESCRIPTION

Fortunately, there is a solution to this problem in the form of a diagrammatic description in which the invention is explained with the aid of illustrations and concrete examples. To gain insight into what your competitor has developed I would therefore mainly focus on the diagrammatic description. You should note however that the diagrammatic description does not indicate what the competitor’s patent rights are. Those rights are determined by the claims.

4. CLAIMS

The claims indicate which patent rights the competitor wants to obtain or has obtained.

GO FOR IT!

So, if you are an innovative high-tech company or have smart solutions to problems encountered by other inventors you should invest some time in database searches. At the very least you will learn from it and maybe even be inspired by it. So go for it!

Many CEO´s of high tech or health companies have a solid scientific background, which is key in starting or running a small business in your field. Sales and marketing skills are a different kettle of fish though and key to growing your business once you are towards the end of the testing or development phase. So how to tackle this?

  1. Know your markets

Do your research and keep it up to date. Too often knowledge or business plans are lacking or years old and the world does not stand still. Do you know both in the Netherlands and abroad where your target customers or clients are? What their budgets are and how quick their decision making process is? How they decide on choosing suppliers? Do you know the competitive landscape in all those areas? This is relevant for all industries, but even more complex in healthcare. The Dutch health care system with insurance companies does not apply in most countries. Most of the clients we help with export ambitions, we start by getting free market and legislation research done for them.

  • Have the right sales and marketing plan

After this comes writing your plan. For this step, forget about the extensive plans you write for getting loans, subsidies or investors. This is an in house plan with critical deadlines. Decide your strategy how to get to market. Does this involve your own staff, appointing distributors or agents? Or will you outsource some of this work? Who will do what, when and on which budget to achieve exactly how many leads, clients and turnover?

  • Have the right skills and staff in house

Regardless of whether you will do most of the work in house, or work with third parties, you will need certain skills in house. And enough time. We sometimes encounter high tech companies for example that have highly technical, introverted staff manage all of their contacts with clients and prospects and have only a few hours a week to do it in. That is fine for inbound technical questions, but won’t get you lots of new clients. Make sure that you have enough people with the right skills to execute your plan from point two.

  • Actively bring in clients/customers

Just because you have invented a great product or service, it does not mean that customers will automatically buy from you. Most of the time they have not heard of your offering, don’t know what the difference is between what they have now (people err on the side of caution and stay with the status quo) or are worried about potential downsides of your offering (too expensive, low quality, poor service). So putting in the time and effort to actively approach your target market and continue to engage with them is crucial.

Conclusion and help

So here are your 4 steps! Good luck in executing them. Finding it hard to know where to start or to prioritise time to do this? Then contact info@brilliantwork.nl. We can help you through our coaching and advice in this area plus our network. Most of our work is subsidised, find out what you are eligible for.

The author: Lizanne Jakobs, founder of Brilliant Work. This Briskr partner was voted best coaching and consultancy company for small to medium sized business in the Netherlands for 2019 and 2020.

Op dinsdag 28 juni leggen de experts van BDO en EP&C u graag uit hoe u het maximale rendement uit uw innovatie haalt. In een kosteloze workshop krijgt u een uniek en compleet overzicht van de kansen en mogelijkheden die innovatie biedt aan slimme ondernemers. U kunt deze sessie fysiek of online volgen. Meld u via onderstaande button direct aan om zeker te zijn van een beschikbare plek.

Ja, leuk ik ben erbij!

De waarde van innovatie

Innovatieve en creatieve ideeën zijn waardevol. Ze vormen het hart van veel ondernemingen en daarom is het essentieel om ze goed te beschermen. En ze zijn een belangrijke drijfveer achter onze economie. Dat ziet de Nederlandse overheid ook en daarom bieden zij verschillende stimuleringsmaatregelen voor innovaties aan.

Programma

Tijdens dit hybride event nemen we u mee in de wereld van intellectueel eigendom (IE) en aanverwante rechten. Daarnaast besteden we uitvoerig aandacht aan de stimuleringsmaatregelen van de overheid. We bespreken onder andere:

  • Welke vormen van IE er zijn
  • Hoe u deze rechten inzet om uw innovaties te beschermen
  • Hoe het aanvragen van een octrooi in zijn werk gaat
  • Welke rol octrooien spelen bij uw aanvraag voor innovatiesubsidies
  • Hoe u gebruik maakt van de Wet bevordering speur- en ontwikkelingswerk (WBSO)
  • Op welke manier u belastingvrijstelling via de innovatiebox kunt behalen
  • Welke stappen u kunt zetten om uw IE ook bedrijfsrechtelijk en fiscaal veilig te stellen

Praktische informatie

Datum: dinsdag 28 juni
Tijdstip: 15.30 – 17.00 uur
Locatie: Plus Ultra II, Wageningen
Deelname: gratis
Aanmelden: meld je aan via deze link

Voor de mensen die fysiek aanwezig zijn staat er na 17.00 uur een borrel en hapje klaar. Heeft u vragen, suggesties of andere feedback neem dan gerust contact met ons op via bd@epc.nl

Wij begroeten u graag op 28 juni!

Met vriendelijke groet,
Namens BDO Accountants & Belastingadviseurs en EP&C Patent Attorneys

Date: June 23, 2022
Time: 16:00-17:00 hrs (doors open at 15:30)
Followed by: BBQ with live music outside on the green
Location: Meet&Greet, Building M, Novio Tech Campus

Nijmegen is the city of Health and High Tech with the vibe of the future! In our region we have many innovative companies working on the solutions of tomorrow. Our SMB network meeting on June 23 is dedicated to #DareToAsk! How can we help each other to become succesful? As alone you go fast, but together you go further!

During this meeting participants can pitch questions for support to our network, including our partners and supporting partners. For example questions for sales contacts, new personnel, sharing equipment, specific knowledge on contracts, design ideas. Whatever answers you need as missing pieces for your success.

So if you #DareToAsk we would like to call upon you all to send us an email to smb@radboudumc.nl with a short description of your question and how you would like pitch it (i.e. with a banner, 1 or 2 slides or without any visual support).

And if you are #HappyToHelp and would like to attend the meeting and BBQ with live music, please register below!

Live event
We expect the RIVM guidelines will allow us to host a physical meeting at Novio Tech Campus in Nijmegen with networking and a BBQ afterwards.

Good to know
Presentations are in English & the entrance is free (registration upfront is needed though). We welcome new guests, so please feel free to pass on this invitation to relevant people in your network!

We look forward to meeting you on June 23!

Register by this link.

Are you an innovative startup in the medical device industry and feel a bit overwhelmed by the Medical Devices Regulation in Europe?

Do you more or less understand this Regulation, you are aware of the available guidance documentation, but do not know how and where to start?

This workshop can be the answer to the questions you have on where to start, what to do, and also when to do it. In this workshop, you will learn which steps to take in which order, the key issues to address and pitfalls to avoid. You will learn about the intended purpose of a medical device, the choice of Notified Body, device classification, the use of (harmonized) standards, the Technical Documentation, the Quality Management System, and last but not least the clinical evaluation.

Bio trainer Peter Reijntjes

Peter is Principal consultant Quality & Regulatory Affairs and Head of Training within the Qserve Group.

After an extensive career at KEMA Quality (nowadays known as DEKRA Certification) Peter joined the Qserve Group in 2007 to combine his quality system knowledge with the regulations in the medical device industry.Peter uses a pragmatic and practical approach with a strong focus on strategic and operational compliance and excellence. He is well known for his trainings.

Specific topics and questions

If you want to participate in this workshop and have specific questions or topics you would like to know more about, do not hesitate to send them to info@briskr.nl . They will be forwarded to the trainer.

Live event
We organize this workshop in a live setting at Novio Tech Campus in Nijmegen and will take all necessary RIVM/national measures into account. If a physical workshop is not possible, we will reschedule to a later date or convert to online.
 
Good to know
We finish off by joining the great BBQ from Kadans (Kadans Summer Event). This workshop is free of charge and facilitated in English. We welcome new contacts, so feel free to share this invite with your network! Please register upfront! 


Do you want a better understanding how entering a public-private partnership can work for your business? Would you benefit from deepening and refining your business case? Do you need to gain a clearer view of the best available SME targeted grants and financing programs? On Thursday 9 June Catalyze will give a detailed workshop aimed towards guiding startups/SMEs towards the most applicable financing opportunities, establishing a clear, complete business case, and providing expertise on entering public-private partnerships.

Topics

In this workshop we will cover:

The SME Funding landscape- focusing on SME targeted grants & financing programs

(SME) companies in public-private-partnerships- the dos and don’ts

Deepening your business case, focusing on:

  • How to phrase your value proposition and/or unique selling points
  • Targeted customers & market segmentation – who are they and how do I segment (if at all needed)?
  • Financing need – which type of finance suits your development phase?

Trainers

Patricia Celie: Principal Consultant Catalyze. Patricia has over 10 years of experience as consultant in innovation, aiming to bring good ideas into reality. She has a strong interest and track record in (innovation) business cases and strategy. Patricia has already enabled several companies to win multi-million SME targeted grants, which has allowed them to bring their products to market launch, out-license or late-phase clinical trials.

Rosalie Witjas: Managing Consultant Catalyze. Rosalie is a senior consultant with over 8 years management consulting experience in the corporate environment of PwC and with her own company. Currently, she is heading the PPP team at Catalyze. She has a strong track record in the establishment of large collaborative networks and securing required funding. She envisions optimal process management and communication as keys to successful stakeholder management.

About Catalyze: We believe the best and most meaningful innovations deserve a chance to succeed. We are the market leader in innovation consulting for Life Sciences & Health and Green & Sustainable Innovations.

Live event
We organize this workshop in a live setting at Novio Tech Campus in Nijmegen and will take all necessary RIVM/national measures into account. If a physical workshop is not possible, we will reschedule to a later date or convert to online.
 
Good to know
We finish off with drinks & bites. This workshop is free of charge and facilitated in English. Please register upfront! 

To tailor this workshop more to your needs / questions, we will send you a few questions and ask you to answer them in advance. Of course, we will treat the answers confidentially.

We welcome new contacts, so feel free to share this invite with your network!