Recording How to grow your business internationally

Yesterday we organised the workshop ‘How to grow your business internationally’. Lizanne Jakobs of Brilliant Work taught us a number of key points that you need to consider if you want to expand your business abroad. She listed some common mistakes and stressed the importance of setting goals and having a good preparation & planning.
Besides the fact that you have to speak the language of the country where you want to do business, it is important that your presentation, brochures and website are professional. And don’t forget the culture of the country where you want to do business! It is also important to do market research first (Is there a market for your product, or maybe a different version of your product?) And what help can you get from the government?
This very practical & valuable workshop laid a good foundation for crossing the border. Thank you Lizanne!